“PR is worth 1,000 times the advertising.”
- “Founder of Baked Goods Corporation”
“Public relations has been more effective and more cost-effective than either television advertising or retail point-of-sale activity, which are the other two programs that we measure.”
- “Director of Marketing, Leading Brewing Company”
“In today’s fast-track world of business, cutting edge public relations is often a critical ingredient to the realization of any marketing success story.”
- “Former Chairman/President’s Council of Economic Advisors”
“Positive publicity in the media is second only to word of mouth as a business-getter...It’s a third-party endorsement. Once it’s written in ink, it’s as if the oracle has spoken.”
- “New York Magazine”
“Chief executive officers of FORTUNE and INC. 500 companies ranked publicrelations higher than advertising when it comes to return on investment.
- “International Assoc. Of Business Communicators”
“Editorial coverage can give products an impartial endorsement that ads, by their very nature, cannot.”
-“ Lifestyle Retailing”
“Marketers are becoming increasingly aware that non-traditional communications, such as direct marketing, event marketing and publicity can have a powerful impact on their business.”
- “Adweek”
"It is generally accepted across most industries that PR carries 2 1/2 times the credibility of paid advertising because of the implied endorsement of the publication in which it appears."
- “Founder and president of a Communications Agency”
“Editorial coverage can give products an impartial endorsement that ads, by their very nature, cannot.”
- “Lifestyle Retailing”
“Marketers are becoming increasingly aware that non-traditional communications, such as direct marketing, event marketing and publicity can have a powerful impact on their business.”
- “Adweek”
It is generally accepted across most industries that PR carries 2 1/2 times the credibility of paid advertising because of the implied endorsement of the publication in which it appears."
- “Founder and president of a Communications Agency”
