Why PR

Experts Say

“PR is worth 1,000 times the advertising.”

- “Founder of Baked Goods Corporation”

“Public relations has been more effective and more cost-effective than either television advertising or retail point-of-sale activity, which are the other two programs that we measure.”

- “Director of Marketing, Leading Brewing Company”

“In today’s fast-track world of business, cutting edge public relations is often a critical ingredient to the realization of any marketing success story.”

- Former Chairman/President’s Council of Economic Advisors

“Positive publicity in the media is second only to word of mouth as a business-getter…It’s a third-party endorsement. Once it’s written in ink, it’s as if the oracle has spoken.”

- New York Magazine

“Chief executive officers of FORTUNE and INC. 500 companies ranked publicrelations higher than advertising when it comes to return on investment.”

- International Assoc. Of Business Communicators

“Editorial coverage can give products an impartial endorsement that ads, by their very nature, cannot.”

- Lifestyle Retailing

“Marketers are becoming increasingly aware that non-traditional communications, such as direct marketing, event marketing and publicity can have a powerful impact on their business.”

- Adweek

“It is generally accepted across most industries that PR carries 2 1/2 times the credibility of paid advertising because of the implied endorsement of the publication in which it appears.”

- Founder and president of a Communications Agency