JB Cumberland PR increases sales, shapes brand image, launches products and creates market share for our clients. The results of our Public Relations campaigns have been measurable and have generated remarkable "sell-in" and "sell-through". It all works like a well-oiled machine! For example:

• The niche player iSi had been living with moderate growth in the US for over 25 years when the new iSi/Orka management team hired JB Cumberland PR. Together we have been able to generate a 300% increase in sales over a three year period.
  


• Since we started with Bodum in 2000, the brand has been getting extremely high media coverage, lately averaging 30-35 significant media hits per month, over $6 million annually in PR Ad Value and annual sales increases averaging 30%. The company is now unchallenged market leader in its category.


• When Chef'n decided to establish its own brand, they hired us to make it happen and to create sell in and sell through. A spectacular launch at a trade show combined with intensive and intelligent national consumer and trade outreach resulted in a 70% increase in sales the first year out!


• For their first 12 years in the US, Rowenta Irons capitalized on our PR and marketing support to teach Americans to seek out and pay more for reliable, high-quality performance and design. We were instrumental in bringing the company to its current unassailable position as iron category leader in the U.S.


• For four years, our program for the embroidery and sewing machines of Brother International paved the way for Brother to be the first and still only company to successfully sell expensive home embroidery machines through mass market!


• After new management bought All-Clad Cookware, our PR efforts informed the industry, and then the consumer, of this then, re-emerging new power in the cookware industry and established the foundation for All-Clad's image today.


• Shortly after opening their own subsidiary in the US, Haier chose us to generate awareness of and credibility for the brand. Since then, they've become the fastest growing white appliance manufacturer in the US, with over 30% market share in several compact appliance categories and placement in most major retail outlets.


• For San Pellegrino we developed a PR/Marketing effort to go up against the existing market leader and distinguish the brand. Guerrilla projects through out major cities targeting upscale audiences and original approaches to the media made San Pellegrino the best-selling, imported sparkling mineral water in America and a liquid symbol of status and discerning taste!