| Company news Company news
ZeroWater chooses JB Cumberland PR to launch a breakthrough product in the water filtration category.
New York, September 2008. – Because the ZeroWater filtration system is the only countertop filter that brings particulates in tap water down to zero parts per million in a recyclable filter, JB Cumberland PR immediately recognized the breakthrough as newsworthy enough to be introduced for its health and environmental benefits. Instead of a classic product launch, JBC PR decided on a symposium with a panel of recognized experts, interactivity and product demonstrations, to separate ZeroWater from both well-established and upcoming competition. JBC PR successfully reached a broad spectrum of media – from online to TV – and created key business results: brand credibility and recognition for retail sell-in and sell-through.
<< Back
|