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JB Cumberland PR to Keep Media in the (food)loop®
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New York, Fall 2008. – Seeking to establish brand recognition within the housewares industry and among consumers after forming a relationship with a new distributor in 2007, the creators of Fusionbrands® selected JB Cumberland Public Relations as their agency of record in June 2008.
The agency’s strategic objective for the campaign is to establish Fusionbrands as a brand to watch in the marketplace. JBC PR will accomplish this goal by drawing both media and consumer attention to the playful and practical Fusionbrands products which make everyday tasks easier, faster and more pleasurable.
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