| Company news Company news
JB Cumberland PR will introduce Canadian brand Starfrit to US consumers
New York, May 2009. – JB Cumberland Public Relations (JBC PR), a top New York City based public relations boutique, has been selected to introduce the Canadian brand, Starfrit® to the American retail and consumer market.
JBC PR’s strategic campaign for Starfrit® will involve nationwide media outreach via television, print and social media. Through a series of product introductions, JBC PR will generate buzz within consumer media positioning the Starfrit® brand as the consumers’ top choice for cookware and kitchen gadgets.
<< Back
|