JAWS Chooses JB Cumberland Public Relations
After 30 years, household cleaner company brings game-changing product to consumer market
New York City, March 19, 2015- JB Cumberland Public Relations, one of the nation’s most respected consumer product PR boutiques, is pleased to introduce our newest client, JAWS (Just Add Water System). JAWS is a household cleaner company that features a unique pod delivery system and has the potential to become a game-changer for the home cleaning products market. The company used its years of commercial expertise to create an economically and environmentally, one-of-a-kind pod system to deliver ultra-concentrated cleaning solutions via individual reusable bottles.
JBC PR will be developing a dynamic, multi-faceted program to introduce the brand first to the retail industry and then to the consumer market. The two year campaign to establish brand recognition nationwide will involve intensive partnerships with influential bloggers, traditional public relations and regional guerilla tactics. Throughout the program, personalized social media components will be implemented, as well as inbound marketing.
About JB Cumberland PR:
JB Cumberland PR (JBCPR) has been providing outstanding Public Relations for consumer products since 1985, offering results-orientated, strategic public relations and marketing capabilities to increase sales, shape brand image and create market share for clients. With an acute ear for enduring trends and the constantly evolving media landscape; an established appreciation for well-designed, high-performance products and a strong sense of current digital messaging, JB Cumberland PR continues to create successful campaigns for its clients in the home, gourmet and lifestyle industries and counts category leaders such as Bodum, Joseph Joseph, German Food Marketing Association, Alessi, Rosenthal Brother and Rowenta in its impressive roster of clients over the years.
About Canberra Corporation:
For over 50 years, Canberra Corporation has been a leading manufacturer of cleaning chemicals for the commercial, institutional, and industrial markets. The company develops custom formulas, creates private brands, provides regulatory guidance and market knowledge, and blends and fills its own formulas.
Canberra is the partner of choice to the chemical industry offering a comprehensive array of services and liquid cleaning products and innovative dispensing systems. Canberra products are marketed nationally under the Husky® and JAWS® brands. It is the company’s corporate mission to be the highest quality and value-driven custom manufacturer of cleaning products.