JB Cumberland PR

Trade Show Support Program

JB Cumberland PR offers a complete, intensive support program designed to help clients maximize their trade show experience and gain high-impact industry and media visibility as well as show-related coverage.

Pre-Show Activities:

  • With input from our clients, we brainstorm creative and exciting ways to draw attention and add energy to their booth during the show.
  • We develop and send a series of enticing pre-show teasers to our very broad range of media contacts – including all media attending the event – inviting them to stop by our client’s booth and creating excitement about the new products.
  • We generate feature stories in industry trade publications about our clients and their new product launches.  We make sure these stories appear in pre-show issues and “show dailies.”
  • We work with the show’s PR department to capitalize on all media-related opportunities, including gaining product visibility in the press room and clients’ names and lead products featured in the show’s exclusive media directory.
  • We develop and create dynamic, eye-catching press kits for the show that provide comprehensive information about the brand and new product launches.
  • We ensure that the press kits receive optimum placement in the show’s press center.
  • For each show, we also carry out our special “TV Outreach” program in order to get clients’ products featured on national and local news shows.  We work with TV producers to facilitate and arrange interviews and/or product demos to be filmed off-site as well as arranging for camera crews to film at the booth during the show.

During the Show:

  • Members of our JBC PR team attend trade shows to work with media at our clients’ booths and also scout media throughout the show to accompany them to see our clients’ products.
  • As we meet with media, we disseminate a list of our clients’ booth numbers and a description of lead products that they can use as their personal guide to the show.
  • We Tweet about our clients throughout each show, using the show’s Twitter hashtag to target all attendees on Twitter.
  • We also create and post Facebook updates live from the show floor.

Post-Show:

  • After the show, we follow up with all media that we met with at the show – as well as those that we missed – to generate feature stories, articles and product reviews.