New York, NY. June 2015— JB Cumberland PR is delighted to announce that we are partnering with Architec© to launch TSP™, its new—and sweet!—line of state-of-the-art baking tools.
Standing for Totally Sweet Products, TSP is a collection of vintage-styled baking products and decorating accessories inspired by the tools used by professional pastry chefs. The baking line features whimsical French flair and delicate colors that evoke images of decadent frosting and airy confections. From the experienced home pastry chef to the novice baker, TSP makes the art of baking and decorating treats accessible and fun for all.
TSP has a generous spirit rooted in its family-owned, women-run business and history of strong product innovation. Continuing the Architec mission of giving back to the community, TSP will offer five percent of its proceeds to “Bake for Benny,” a fund dedicated to benefiting various animal charities and shelters.
JBC PR will develop a dynamic, multi-faceted program to introduce the TSP brand to the retail industry, consumer market and top-tier home and lifestyle media. The initial campaign will involve personal engagement between brand and media, partnerships with influential baking bloggers and a strategic mix of traditional and digital PR tactics.
“We are very excited to collaborate with JB Cumberland PR to introduce TSP to the world,” says Jenna Sellers Miller, president of Architec. “With their strategic TSP campaign, unique expertise with housewares brands and great enthusiasm for the line, we aim to establish TSP as a major player in the bakeware market.”
JB Cumberland PR looks forward to introducing the innovative design and distinct charm of TSP to the housewares market and the kitchens of bakers of all levels.
About JB Cumberland PR:
JB Cumberland PR (JBCPR) has been providing results-orientated public relations and strategic marketing for consumer products since 1985. With an acute eye for evolving trends, an established appreciation for high-performance products and a strong sense of messaging, we increase sales, shape brand image and create market share for clients in the home, gourmet and lifestyle industries. JBCPR has been fortunate to launch and establish many industry leaders of these categories over the past 30 years.
Architects at heart, this completely women-run company, uses elements of architecture to improve the functionality of everyday kitchen essentials. Founded in 2000, Architec© today thrives as a manufacturer of an array of innovative and distinct housewares brands and products. Under the Architec umbrella are original boutique brands developed within the company including EcoSmart™, HomeGrown Gourmet™ and the new TSP™ line. TSP was born from President Jenna Sellers Miller’s vision to craft a consumer baking line that blends commercial construction with a sweet and feminine aesthetic. Architec continues to grow as a significant player in the housewares industry. Its products are available in major department stores and gourmet shops across the country and in eight countries around the world.