Company News
Caffè Bomrad Torino with JB Cumberland PR | Better communications with Premium Italian Coffee!
Caffè Bomrad Torino selects JB Cumberland PR as US Public Relations Partner
New York, NY. January, 2012 – Caffè Bomrad Torino, a family owned 100% Arabica Premium Italian Coffee Brand, has chosen JB Cumberland PR to support the launch of their Premium Coffee Brand and bring its exceptional flavor and quality into the US market.
Inspired by his grandfather’s tradition of home-roasting beans, Italian-Argentinean Marcelo Bomrad-Casanova founded Caffè Bomrad in 2009 utilizing the same Italian roasting technique and personal attention to quality that have been the hallmark of his family since the 1900’s. He combines the artistry of Italian roasting techniques with the finest coffee beans, producing a beautiful, full-bodied, medium roast.
JBC PR’s campaign is focusing on generating consumer awareness and appreciation of the brand as well as helping the company locate importers and distributors to reach out to US gourmet retail and specialty shops. Joanna Cumberland, CEO and President of JBC PR, a New York City based Public Relations agency specializing in home, design, food & lifestyle clients, says “We’re delighted to work with Marcelo Bomrad to stir up the ever expanding coffee market and introduce this premium Italian coffee to American coffee lovers and enthusiasts, Marcelo Bomrad’s passion and emphasis on quality makes the perfect brew for a strong and rich partnership”
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Revol and JB Cumberland PR – an elegant partnering.
Revol chooses JBC PR as US Public Relations Partner
New York, NY. January 2012 – Revol® – the leading French culinary porcelain manufacturer founded in 1789 by brothers Joseph-Marie and François in Rhone Valley, France – has selected JB Cumberland PR as their partner to launch their revolutionary line of cook-and-serve tableware to the US market.
Now in its 11th generation, this family-run company continuously has aimed to provide innovative, functional and creative culinary ceramics for cooking enthusiasts and professionals. With high-end designs, Revol captivates with elegance – from the oven to the table.
The PR campaign will strategically position the brand to increase recognition in both the retail and food service industries, establishing it as a “must-have” in modern cuisine. Joanna Cumberland, CEO and President of JBC PR, a company known for successfully launching and building home design brands and lifestyle products, comments “It is very exciting to be able to work with such a sophisticated line of products that brings the very essence of French savoir vivre to the American kitchen.”
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Lori Jung, Expert Media and Communication Strategist, to Speak at “CORE San Francisco Meeting”
| New York. November 30, 2011 – Lori Jung – Account Director at JB Cumberland PR (JBCPR) – will be addressing the topic of Building Brands through Public Relations at this month’s meeting of CORE San Francisco.Lori Jung is an expert media and communications strategist at JB Cumberland PR, one of the leading marketing and communications firms to housewares, home, tabletop and food companies. Lori leverages her expertise in branding to identify effective marketing and promotional opportunities within the online and social media realms, in newspapers, magazines and television for her clients’ products. She is in daily contact with producers of TV shows including the Today Show, The View, and Ellen as well as with influential writers and bloggers for media as diverse as the Wall Street Journal, USA Today and O Magazine, Gizmodo, Core 77 and Cool Hunting.
During the CORE San Francisco meeting, Lori will be covering topics such as: how to use effective PR budgets to compete with major industries; building online credibility for a brand and social media business building tips and tricks. The meeting will be held on November 30th at the Hyatt Summerfield Suites in Emeryville, California. Since 1998, CEOs from the housewares industry have been using CORE groups as a sounding board and a special resource to help meet professional challenges. In facilitated sessions, CORE groups address a variety of critical topics of their choice: current business trends, new channel developments, personal challenges, new product or business growth ideas. CORE groups, composed of 8-15 members each, are in progress nationwide in Chicago, the West Coast and the East Coast. ___________________________________________________________________________________________ JB Cumberland PR Enjoys a Stellar Year! |
JBCPR Honored in the Small Agency of the Year Category, 2011 Bulldog Stars of PR Awards
New York City, NY – November, 2011 – JB Cumberland PR, a dynamic and visionary boutique public relations agency specializing in home, food, and lifestyle consumer product marketing, achieves yet another industry appreciation by winning the 2011 Bulldog Stars of PR Awards for Outstanding Achievement by Communications Agencies and Professionals.
On the heels of President and CEO Joanna Cumberland’s recognition in the Bulldog Stars of PR Awards last August, the agency has been selected to receive the silver Bulldog Award in the category of Small Agency of the Year with an entry titled “25 Years and Still Flying High”. Proud of its 25 years of existence, JBC PR looks at 2010 as one of the most spectacular years in terms of great achievements – including the landing of a highly desired new-to-the US-account, Joseph Joseph, and helping longtime clients such as BODUM add on significant new lines of business.
“We’re honored and excited to have been recognized among such outstanding companies” says Joanna Cumberland, founder of JBCPR. “During the past year we’ve welcomed many creative challenges and this award truly validates our efforts.”
The Bulldog Stars of PR Award winners were selected by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.
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Baby Buddy Teams Up with JB Cumberland PR – A Formula for Success!
Baby Buddy Chooses JBC PR as Public Relations Partner for the US Launch of the Bottle Buddy®
New York, NY. August 2011 – Frederick Hart Co., Inc. DBA Compac Industries – manufacturer of the Baby Buddy brand of products and a company committed to developing and offering thoughtfully created and innovative accessories that help make life more enjoyable for both parent and child – has appointed JB Cumberland PR (JBCPR) as its public relations/marketing counsel for the launch of the Bottle Buddy®, the Revolutionary Electronic Formula Dispenser, to the US market.
Recognizing the concerns facing new moms and dads today, the “Bottle Buddy” idea was developed by parents for parents to help make the stressful life of a caretaker much easier. The Bottle Buddy is accurate, simple to use, time-saving and compatible with all leading brands of formula, giving parents the confidence that every bottle they make will contain the correct amount of formula powder.
The JBCPR campaign will position the Bottle Buddy® as a parent’s “must-have” by emphasizing its simplicity, accuracy, convenience and health benefits. To launch and establish the Baby Buddy brand in the US market and support the Bottle Buddy at the retail level, JBCPR will develop a strong on-line presence for the product by targeting major parenting websites and bloggers as well as traditional media outlets. Joanna Cumberland, CEO and President of JBCPR, comments, “We are pleased to present this important revolutionary product to the US market and strongly believe in the Bottle Buddy’s ability to simplify the lives of parents and caretakers for generations to come.”
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2011 Golden Bridge Honors Achievement in Advertising, Marketing and PR
New York. August 12, 2011 – Joanna Cumberland – President and CEO of JB Cumberland PR (JBCPR) – has been awarded the esteemed 2011 Golden Bridge Award for “Best Woman Professional of the Year” in the Advertising, Marketing, & Public Relations category.
“It is truly an honor and privilege to have won such a prestigious award – my team and I are thrilled,” says Cumberland. “It really puts all the hard work we do at JBCPR into perspective, and it motivates us to continue providing the same quality service we always have.”
In the 25 years since Joanna Cumberland founded JBCPR, she has established herself and her firm as a recognizable name in the world of public relations and consumer products marketing.
Joanna has been at the forefront of new trends, including environmentalism and social networking and has been able to lead the company successfully through all the economic vagaries of the last few years. Joanna and JBCPR remain poised and ready to continue its track record of exceptional public relations.
The mission of Golden Bridge Business America awards program is to honor and recognize companies, organizations and individuals in all areas of business and corporate accomplishments. The coveted annual Golden Bridge Awards program encompasses the world’s best in every facet of the business world. Winners were announced on August 10, 2011 during a celebratory black-tie gala in New York City.
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JBC PR and Clients Enjoy Outstanding Success at the
2011 International Home & Housewares Show
New York. March 23, 2011 – This year at the 2011 Chicago International Home & Housewares Show – the world’s premier exposition of products for the home – the level of excitement was already palpable during the pre-show, on-premise sales meetings and it stayed electric up to the last closing moments – at least, that was what we saw first-hand among our clients who exhibited. We can confidently state that these companies will be reaping the rewards – both media and sales – for the rest of the year and beyond!
And the level of optimism prevailed through-out. According to the International Housewares Association (IHA) the 2011 International Home and Housewares Show “experienced a sold-out status for the first time in three years.” Separately, the show’s PR department estimated that this show “will generate in excess of 350 million consumer impressions through broadcast, print and Internet coverage.” Thanks to our time-tested, highly-effective Housewares Show PR support campaigns, we can predict that our clients, as the media darlings at the show, should reap at least a third of that number!
Joanna Cumberland, CEO of JBC PR comments, “It is true that, regardless of the economy, the quality and number of media we get to our clients’ booths continues to increase each year! Even more importantly, as I walked the miles of the show this year, I can honestly assert that our clients seemed to generate some of the greatest excitement and foot traffic at the show. May it last forever!”
Please take a look at our Flickr photostream for highlights from the show!
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JB Cumberland PR and Joseph Joseph® Bring Sexy Back…Into the Kitchen
Joseph Joseph Selects JBC PR as US Public Relations Partner
New York City. October 2010 – Joseph Joseph®, the award-winning UK-based company recognized for its stylish and technically innovative kitchen products, has selected JB Cumberland PR (JBC PR) to launch its exceptional brand to the US market.
Founded in 2003 by twin brothers Richard and Antony Joseph, the London-based company has been bringing sex appeal to kitchen utensils since its inception. Thanks to the company’s forward-thinking vision and its colorful, innovative designs, Joseph Joseph has become one of the fastest growing companies in the European housewares market.
JBC PR, known for successfully launching and building home design brands and lifestyle products through strategic and creative PR campaigns, forms the perfect partner to help Joseph Joseph win over the American market.
“We are delighted to add a design company of this caliber to our roster of outstanding home and lifestyle clients,” explains Joanna Cumberland, President and CEO of JBC PR. “Joseph Joseph is a rare and imaginative company, driven by a vision to expand the realm of classic product possibilities and resolve home and kitchen challenges that most of us hadn’t previously known were there! We can’t wait to share our excitement about this unique brand with the media!”
JBC PR’s campaign, which started on July 1, 2010, has been focusing on branding Joseph Joseph as a leader in home and kitchen design. The PR campaign has been strategically targeting the design community, as well as home and food media. Additionally, JBC PR has been emphasizing the giftability of the Joseph Joseph products, right in time for the Holiday season.
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Joanna Cumberland named a finalist in 6th annual Stevie® Awards for Women in Business
New York City, NY, October 13, 2009 – Joanna Cumberland has been selected as a Finalist in the Best Entrepreneur category in the 6th annual International Stevie Awards for Women in Business.
The Stevie Awards for Women in Business honor women executives, entrepreneurs, and the companies they run – worldwide. The Stevie Awards have been hailed as the world’s premier business awards.
“As an irrepressible and unrepentant entrepreneur throughout my adult life, I have always been fortunate to have the two obligatory prerequisites for the title – great mentors and great support. My clients have always been my greatest mentors and my wonderful team at JBC PR an invaluable support system,” explains Joanna Cumberland.
Nicknamed the Stevies for the Greek word “crowned,” winners will be announced during a gala event at the Marriott Marquis hotel in New York on Friday, November 13. Nominated women executives and entrepreneurs from the U.S.A and several other countries are expected to attend. The presentations will be broadcast live on radio in the U.S.A. by the Business TalkRadio Network.
Categories included for these awards include Best Executive, Best Entrepreneur, and Best Community Involvement Program. Joanna Cumberland is a Finalist in the Best Entrepreneur category.
Marie Cacciato of JB Cumberland PR named as finalist in PR News’ PR People Awards
New York City, NY, October 5, 2009 – JB Cumberland PR is proud to announce that Vice President Marie Cacciato has been named as finalist in the well renowned PR News’ PR People Awards in the Account Director/Supervisor of the Year category. The winners and honorable mentions will be announced on Tuesday, December 1, 2009 during the PR News PR People Awards Luncheon at the National Press Club in Washington, DC.
As Marie Cacciato explains, “I am honored to be nominated for Account Director/Supervisor of the year! Being recognized by the industry and my peers is highly rewarding. Most of all, I am incredibly proud of the account teams at JB Cumberland PR – working with such a motivated, creative and passionate group makes my job not only satisfying but also loads of fun!”.
According to the organizers of the event, the PR News’ PR People Awards competition is the perfect opportunity to showcase top talent, innovators and passionate professionals who day in, day out are making communications matter in the marketplace. The winners of this annual program set the benchmark for PR and underscore the outstanding PR achievements made in the past year.
JB Cumberland PR and Curious Chef Get Cooking
New York City, July 2009 – The well-respected provider of plastic kitchen utensils for private label, Tailor Made Products in Oconomowoc, Wisconsin, chose JB Cumberland PR (JBC PR) to launch their newly developed line of children’s cooking utensils, called “Curious Chef.” President of Tailor Made, John Wilde, and his team enlisted JBC PR citing the agency’s record of successes launching both quality kitchenware and family-oriented products.
Design Firm Chooses JB Cumberland for Blackfire Launch
New York City, June 2009 – Blackfire™, recently founded by the highly respected design firm, A2, chooses JB Cumberland PR for the launch of its first product introduction the Blackfire™ Clamplight, a flashlight that clamps, stands and pivots, letting the user focus on the task at hand without worrying about balancing the flashlight.
JB Cumberland PR Develops Strategic Relationships with Power Moms
New York City, June 2009 – The “Mommysphere” is the most influential phenomenon on the web, most certainly for today’s savvy marketers. By investing research, creativity and personnel in the Mommy blogger world JB Cumberland PR has built a deep knowledge and strong relationships in this sphere positioning JB Cumberland PR as an expert in this field.
JB Cumberland PR will introduce Canadian brand Starfrit to US consumers
New York, May 2009. – JB Cumberland Public Relations (JBC PR), a top New York City based public relations boutique, has been selected to introduce the Canadian brand, Starfrit® to the American retail and consumer market.
JB Cumberland PR Campaign Honored Twice in Bulldog Awards Competition
New York, April 28, 2009. – JB Cumberland PR achieves industry recognition by winning two Silver 2009 Bulldog Awards, one for the Best Use of the Internet – Consumer and one in the Best Company Positioning/Branding categories both with the campaign “Go Eco-Chic with Reisenthel Accessories”.
JB Cumberland PR Gets Recognition in the SABRE Awards Competition
New York, April 20, 2009. – In recognition of its 2008 “Housewares Show Media Ho-Down” campaign featuring six clients in the home and housewares category, JB Cumberland PR was nominated for a 2008 SABRE Award in the Trade Show Category.
JB Cumberland PR enjoyed a 47% growth in 2008
New York, March 30, 2009. – JB Cumberland PR has been mentioned by the O’Dwyer’s PR Report and PRWeek PR Agencies Business Report as one of the New York-based PR companies that has grown the most in 2008: last year the agency has grown by an amazing 47%.
JB Cumberland PR ranked in the Top 10 Home Furnishings PR Agencies and Top 50 New York based PR Agencies
New York, March 2009. – JB Cumberland PR ranked in the Top 10 PR Agencies, Home Furnishings Category, according to the 2008 O’Dwyer’s of Top Independent PR Firms. The agency has also made it into the Top 50 New York PR Agencies, according to the recent O’Dwyer’s rankings, published in March 2009.
JB Cumberland PR Awarded Both Platinum and Silver – Two of Four – LACP Magellan Awards for Consumer Campaign
New York, January 15, 2009. – JB Cumberland PR achieves industry recognition by winning two LACP Magellan PR awards in the same category. Of the PR programs recognized within the “competitive consumer goods category,” the JBCPR campaigns for Reisenthel and ZeroWater were honored with a platinum and silver award, respectively, beating out and ranking alongside PR industry giants.
JB Cumberland PR to Keep Media in the (food)loop®
New York, Fall 2008. – Seeking to establish brand recognition within the housewares industry and among consumers after forming a relationship with a new distributor in 2007, the creators of Fusionbrands® selected JB Cumberland Public Relations as their agency of record in June 2008.
The agency’s strategic objective for the campaign is to establish Fusionbrands as a brand to watch in the marketplace. JBC PR will accomplish this goal by drawing both media and consumer attention to the playful and practical Fusionbrands products which make everyday tasks easier, faster and more pleasurable.
JB Cumberland PR Forms Green Specialty Division
New York City, October, 2008. – In response to the growing needs of clients and media demand for reliable and trustworthy green information, JB Cumberland PR establishes JBCPRgreen, a specialty division dedicated to locating, promoting and supporting contemporary organic style, earth-friendly brands and sustainability initiatives, as well as eco-lifestyle trends.
ZeroWater chooses JB Cumberland PR to launch a breakthrough product in the water filtration category.
New York, September 2008. – Because the ZeroWater filtration system is the only countertop filter that brings particulates in tap water down to zero parts per million in a recyclable filter, JB Cumberland PR immediately recognized the breakthrough as newsworthy enough to be introduced for its health and environmental benefits. Instead of a classic product launch, JBC PR decided on a symposium with a panel of recognized experts, interactivity and product demonstrations, to separate ZeroWater from both well-established and upcoming competition. JBC PR successfully reached a broad spectrum of media – from online to TV – and created key business results: brand credibility and recognition for retail sell-in and sell-through.