About Us

History of JBC PR

Joanna1Soon after returning from Europe in the mid-eighties, Joanna Cumberland established JB Cumberland & Associates, a PR firm in Manhattan, NY, to respond to a clear need — and opportunity — to coordinate communications between a news-hungry press and the well-designed, upscale consumer products being launched in the US.

Over the last 25 years Joanna’s firm, in various ramifications, has continued to be an industry leader, branding consumer products with creative, strategic Public Relations programs. In the late-nineties the JB Cumberland Division at what was then LobenzStevens PR, became the backbone for today’s NY office for Publicis Worldwide.


Since spring of 1999, Joanna has once again returned to her independent agency roots and re-founded JB Cumberland PR, a branding & marketing firm, specializing in PR campaigns. Clients range from beauty, accessories and healthcare to kitchen, food, life style, and home, both indoors and outdoors, with some juvenile and cause-related categories balancing out the picture. Throughout all these years the firm also has retained its strong grounding in both the American and European markets.

Based for the last five years in a sun-drenched loft in Chelsea, NYC, the creative and conscientious team at JBC PR continues to offer an ever-expanding range of contemporary communications expertise, market savvy and au courant media contacts, as well as Just Better Communications. In summer 2009, JBC PR will celebrate the 10th anniversary of its re-establishment as an independent agency, and its 24th year of existence. involvement and contact with primetime TV set designers, major charitable organizations, celebrity-involved events and specialized online communities. All combined, this allows the agency to promise exceptional R.O.I. — return on their clients’ investments.Appreciated for always stepping beyond the standard PR approach, JBCPR works together with each client’s management team and sales force to develop a smart marketing approach that fits the individual needs of each company.



Join a diverse cast of characters pursuing similar goals.

Be situated in an open and sun lit loft in Chelsea.

Come to a place where imagination and conscientiousness are hard at work together.

Provided is a place where employees learn from each other’s eclectic backgrounds and cultures. Through this, we continue to broaden our sensibility which contributes to greater creativity that becomes an integral part of our everyday life in the office.

Respect monitors our work mentally through freedom of dialogue, style, and originality. Remaining serious and delivering results are our 1st priority to provide clients with the highest quality in public relations services.

Undoubtedly, this positive atmosphere has contributed to the fact that JBC PR has received the Holmes PR Report Card “Client Seal of Approval” and has been chosen one of their “Best Agencies to Work For” each year of their surveys. 


International Expertise

International Background & Capabilities


The JB Cumberland Public Relations has a long and rich history of working internationally and marketing international clients in the US. Our expertise and capabilities include launching and establishing oversees companies into the US market and consulting with American firms that want to establish global reach.

JB Cumberland PR company president, Joanna Cumberland, lived and worked in Europe for 10 years and returns regularly several times a year for miscellaneous business projects and personal commitments, which keeps her current on worldwide lifestyle trends and global business issues. Additionally, our staff has a wonderful array of language capabilities including fluency or competency in German, Spanish, Swedish, Dutch, Italian, French, Danish, Polish, Russian, Chinese and Japanese.JBC PR is closely affiliated with “Tandem,” an international group of PR firms that provide each other with national support and assistance. We also have specific separate relationships with firms in Poland, Australia and Brazil.